Hello

I write about the business of technology for Bloomberg Technology and Businessweek. And I’m the author of the 2022 book, “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.”

I spent seven years in California mostly writing about Google. Now I live in lovely London, where I cover Europe, the Middle East and Africa.

Previously, I reported for Recode and Advertising Age. Before that, I reported from India, where my work appeared in the New York Times, Reuters, the Atlantic Cities, the Wall St. Journal, Times of London, TIME, Quartz, GQ, the BBC, Mint, The Caravan, and The New Yorker (dot com), et cetera. And before that, I wrote for GOOD (in its glory days), Tablet, the Chicago Reader, and The Awl (rest in peace).

Akash Kapur, writing in The New Yorker, ranked my profile of India’s central banker for The Caravan among the best business writing of 2013, which was nice of him. My coverage of Google and YouTube has won awards at the San Francisco, Los Angeles, and New York Press Clubs.

I come from Ohio.

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“A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist’s eye, a poet’s ear and a business journalist’s deadpan command of the heart of the matter.”

More praise for and ways to buy my book here.